For Consultancy Services for Conducting Formative and Operational Research -
Health Promotion Project under the proposed System Enhancement for Health Action in Transition (SEHAT) Project in 14 Provinces
Reference Number: SEHAT/EOI/18 Date: October 11, 2017 corresponding to 19/07/1396
The health situation in Afghanistan has improved since 2001 when maternal mortality was the highest ever recorded at 1,600 per 100,000 live births, when infant and child mortality rates were 165 and 257 per 1,000 live births. To combat these devastating figures, the Afghanistan Ministry of Public Health (MoPH) with the international community formulated a Basic Package of Health Services (BPHS) in 2003 and later an Essential Package of Hospital Services (EPHS) in 2005 to strengthen the health system in Afghanistan. The key health indicators have also improved, maternal mortality dropped from 1,600 per 100,000 live births to 670 per 100,000 live births in 20151. Infant mortality rate dropped from 165 to 45 per 1,000 live births, and the under-five mortality rate dropped from 257 to 55 per 1,000 live births2. Despite these improved results, the health situation in Afghanistan is still poor.
The MoPH has outlined a vision for health, in which ‘all citizens reach their full potential in health contributing to peace, stability and sustainable development in Afghanistan.’3 To achieve this the MoPH is working to ensure a balance between preventive health services, which maintains good health and wellness, and the treatment of medical conditions for those who fall ill. The balance between health and health care is articulated through an understanding that promoting ‘healthy lifestyles as a result of changing attitudes, perceptions and practices while continuing to reduce the incidence of communicable diseases and the maternal mortality and neonatal death rates’ is crucial.
The Ministry of Public Health of the Islamic Republic of Afghanistan received fund from the joint support of the World Bank-IDA and the Afghanistan Reconstruction Trust Fund (ARTF) to improve the health of the people of Afghanistan through the provision of quality health services and the promotion of healthy lifestyles in an equitable and sustainable manner.
1 MMIEG UN Estimates
2 Central Statistics Organization (CSO), Ministry of Public Health (MoPH), and ICF. 2016. Afghanistan Demographic and Health Survey 2015. Kabul, Afghanistan, and Rockville, Maryland USA: Central Statistics Organization, Ministry of Public Health, and ICF.
3 MoPH National Health Policy 2015-2020
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The MoPH intends to apply part of the grant proceeds to contracts with Consultants for implementing Health Promotion interventions with objective of ensuring that the citizens of Afghanistan adopt healthier behaviours to maintain their health and well-being, and to seek out health services when unwell.
The objectives of the assignment are to design and conduct formative and operational research for umbrella health communications campaign and specific communication campaigns on maternal and newborn health, routine immunization, breast feeding, and handwashing with soap.
The specific objectives of the formative and operational research are:
• Identify the individual, community, and influencers’ perceptions, myths and misconceptions around
o pregnancy, childbirth and the newborn
o routine immunization
o breastfeeding and complementary feeding;
o Handwashing with soap.
• Identify reasons for low uptake/utilization of services and the poor practice of recommended behaviours.
• Use systematic data collection procedures, both qualitative and quantitative;
• Define and understand populations who practice risky behaviours
The consultant (firm) shall develop a formative and operational research protocol; develop and pretest study questionnaires and tools; obtain approval of the MoPH Institutional Review Board prior to conducting the study; conduct training for the survey teams; conduct the survey in urban and rural areas of 14 provinces of 7 considering geographical, lingual and ethnic dimensions, carry out data entry, cleaning, and analysis using a standard statistical software; develop and present the initial report of key findings to MoPH; submit the final report of the research; and develop strategic operational-communication plan based on the research findings for Health Promotion on targeted priority areas.
The implementation period will be 3 months starting from 1st April, 2018 till 30th Jun 2018.
The MoPH now invites eligible Consultant/firm to indicate their interest in providing the above services. Interested consultants/firms should provide information demonstrating that they have the required qualifications and relevant experience to perform the Services.
The shortlisting criteria are:
a) National and/or international consultant (firm) with background in research and communication
b) General qualification of the Consultant along with date of establishment and official registration document of the consultant (in Afghanistan, or other countries);
c) Have at least five years of working experience at national and/ or international levels in designing and conducting formative and operational research.
d) Proven track record in conducting formative and operational researches in the past three years
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e) Strength of the Consultant in terms of availability of human resource (please include organizational structure). The consultant should state the existence of the following staff with the mentioned criteria during execution of the assignment.
a. Having one international project manager with Ph.D. degree in communication or behaviour science or anthropology or public health or related discipline, and at least five years of post-graduate full time work experience at senior management level; of which at least three years of work experience of managing communication for development projects
b. Having one international/national communication consultant at least Master degree in communication or sociology or anthropology or public health, or related discipline having at least eight years of proven post-graduate work experience in designing, conducting and overseeing research projects preferably formative and operational research.
f) Recent annual financial audit report for lead organization (to cover all the projects supported by different donors)
Consultant (firm) will be selected in accordance to Consultant Qualification Selection (CQS) and with the procedures set out in the World Bank’s Guidelines: Selection and Employment of Consultant’s by World Bank Borrowers, January 2011.
Expression of interest (EOIs) will be evaluated on the quality of responses to the items listed above.
After evaluation of the EOIs, ONLY one shortlisted consultant will be qualified to receive the Request for Proposals (RFP) and ToR.
The attention of interested consultants is drawn to paragraph 1.9 of the World Bank’s Guidelines: Selection and Employment of Consultants by World Bank Borrowers, January 2011 (“Consultant Guidelines”), setting forth the World Bank’s policy on conflict of interest.
Consultants (firms) may associate to enhance their qualifications. They shall clearly indicate the nature of their association in two acceptable terminologies i.e. Joint Venture or of a sub-consultancy. There must be a clearly designated Lead consultant. The information listed above, needs to be submitted for each of the individual associates.
The EOI must be presented in English and must be delivered with a covering letter (signed and stamped) by the following means:
• Those applicants who can submit the EOI in person (Hand –Delivery by their staff) are required to submit a total of six (6) copies (One original and five copies) in a sealed envelope, along with soft copy in a labeled CD-ROM. Each page of the original version should be signed and stamped.
• Those applicants who cannot submit the EOI in person (Hand –Delivery by their staff) are required to submit their EOI, along with scanned copy of the receipt of the courier by email, and send the six hard copies (One original and five copies) in a sealed envelope by international courier.
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If a consultant wishes to apply, it is kindly requested to submit the EOI in sealed and stamped envelope which must clearly indicate the following information on the outside of the envelope:
Name of the applicant: …………………………………………………………………..
Applicant detailed address: …………………………………………………………….
Ministry of Public Health
Grant & Services Contract Management Unit
Marked for the attention of: GCMU Administration
Phone: (+93) 202301365
GCMU Info (
Great Masoud Square, Kabul, Afghanistan
Subject: Expressions of interest for Consultancy Services to Conduct Formative and Operational Research - for Health Promotion Project under the proposed System Enhancement for Health Action in Transition (SEHAT) Project in 14 Provinces
The deadline for submission of the EOI is October 25, 2017 corresponding to (03/08/ 1396) at 11:00
AM Kabul time. The EOI must be submitted before the submission deadline to the aforementioned
Interested consultants may obtain further information from the contact provided below before October 19, 2017 corresponding to (27/07/1396).
Grant and Services Contract Management Unit (GCMU)
Ministry of Public Health
Kabul, Afghanistan
Phone: (+93) 202301365